Market Research in the Food & Dairy Industry in Latin America

Comprehensive market research in the food and dairy industry for major international organizations in Mexico, Chile, and Peru.
Recent Cases
What they say
Cristyn Narciso
Cristyn Narciso
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I found this course very informative and easy to understand. I am just getting started in working with supply chains/manufacturing and enjoyed this free course.
Ankit Kumar
Ankit Kumar
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Very basic but yet an effective course. An easy explanation of different processes of a Supply Chain. The mentor has explained everything through pictures and flow charts which made it easy to understand. He has also provided the slides used in the course for later reference. Good for anyone who is new to the Supply Cain. I really wish him to create a more detailed and advanced course.
Laverne Angela Gadiah
Laverne Angela Gadiah
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Thank you for a very clear, easy to follow and concise course. It was informative and definitely on point.
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Project description

Client Requirements

Our client, a specialist food and beverage consultancy based in the UK, was looking for an experienced and knowledgeable specialist to carry out comprehensive market research in the food and dairy industry sector for major international organizations.

The research would involve delving deep into the sector, exploring emerging trends, competitor analysis, and consumer behavior to gain an accurate understanding of the market.

It was also required to have a strong research background, be highly analytical, and have an in-depth understanding of the industry, as well as to possess excellent communication and writing skills (in Spanish and English) in order to effectively convey their findings in a clear and concise manner.

The Methodology

The in-depth market research was conducted for Mexico, Chile, and Peru. It included interviews with key stakeholders in each country, a comprehensive review of competitive landscapes, and the collection of data from multiple sources.

The research provided the insights needed to develop a comprehensive understanding of the local markets in Mexico, Chile, and Peru.

It helped to inform decisions regarding the strategies and allowed us to identify potential areas of growth and market opportunities.

Business case: Discover through this success story how our client invests in machinery for the food industry.

The Outcomes

The research was compiled and delivered in a report in English. This report contained a comprehensive investigation to obtain a complete image of the industry in each of the three countries.

This research entailed primary investigation, both by phone and in person, and cold calls, emails, and chatting with associated industry agents (public bodies, traders, producers, supply chain agents, etc.).

Additionally, secondary research was conducted to gain further insight into the food and beverage industry. This included research on current production, import and export, and consumption levels.

To take the research a step further, analytical data was gathered to generate estimates and forecasts for the coming years.

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