6 tips to get the right packaging for your company

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I found this course very informative and easy to understand. I am just getting started in working with supply chains/manufacturing and enjoyed this free course.
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The supply chain plays a predominant role in delivering customers what they need. And an important constituent of this is the packaging. However, the packaging or whatever that is specific to your business needs has to be right by which we mean it has to be one that best fits into the marketing and sales operations of your company. It needs to be given topmost attention for the reason that it is what would make your brand stand out and go towards gaining market share.

6 handpicked chips to enable you to achieve this objective:

 Tip1: Prevention of waste

The golden rule of right packaging is that it should be done only to the extent it is needed. Packaging has a direct bearing on the cost and minimal packaging without sacrificing essential elements would reduce the costs. Further, packaging should aim at preventing losses to the contents of the product. It is even more so for the reason that the energy content and the material use of the product are greater than that of the packaging. Since the function of packaging is to protect the product for its intended use, if this criterion is not followed it would result in the energy and material of the contents getting lost.

Tip 2: Usage oriented packaging

Attractive and commercial oriented packaging trigger positive expectations on the part of the end-users. As a result, they tend to increase the purchase of the product. This is termed as ‘assimilation’. Which through a positive perception of the product results in a higher usage that could be attributed to packing. It has the ultimate effect in increasing your sales and turn over.  In this, conceptual elements as design, graphical layouts, etc promote packaging aesthetics and increase acceptability.

Tip3: Regulatory compliance

Packaging has a legal connotation as well and the right packaging would have to take this into account. For example, with the packaging of foods, the packing components of the bag that contact the food are considered ‘food contact materials’. It becomes the responsibility of the toxicologists, scientists to verify, satisfy that the products, when completed with the packaging, would keep their safety during their intended shelf life with normal usage. Thus, the packing processes, labeling would have to be validated to comply with regulations as well as the well-being of the consumers. Similarly, environmental considerations would have to be accorded equal importance to fulfill sustainability, recycling, logistical needs, and waste management.

In this respect, we suggest you apply the ‘three Rs’:

  • reduce
  • reuse
  • recycle principles in your packaging development.

Tip4: Getting a reliable supplier and the impact of choosing the right one

Choosing a reliable supplier who would cater to your business is of paramount importance. Otherwise, your firm would face barriers and challenges in delivering goods and services at the right price that would meet the expectations of your end-users. The supply chain is not the same in every industry and there is no single fit that would suit all. Knowing those variables that are deal-breakers would help you not only to save costs but also gain the confidence of your customers.

Some of the criteria you can adopt to find a reliable supplier are:

  • reputation
  • their business capabilities
  • pricing
  • performance

If you do not exercise diligence and due care in choosing the right supplier, it can cause serious harm to your business. It can even result in the breaking up of your business. Hence being prudent is more important than regretting later due to laxity.

Tip5: Packaging for the global market

With the internet & e-commerce taking a central stage, the opportunities for expanding your presence on a global scale have grown manifold but it poses challenges as well. Language differences cause difficulties in the designing of product labels, advertising, and marketing campaigns. Care should be taken in translation so that there is no misunderstanding that erupts in the minds of the customers. Cultural diversity needs to be taken into account and you need to bestow attention to colors. This is because colors convey not only customs and taboos. But it also reflects the preferences of the customers, which vary from country to country. It is imperative for you to pick country-specific colors to make sure the local customers do not get offended but are motivated to buy your products.

Tip6: Durability & ease of transportation

Both go hand in hand as durability builds within it insulates the products from getting damaged and ensures longer shelf life. Ease of transportation ensures that the product does not lose its shape en route and is delivered intact at the destination.

The salient features this article has brought to light from your business point of view are:

  • right packaging attracts consumers,
  • keeps your product safe in transportation.

This offers comfort in the minds of the end-users on the quality of your brand and items. When they know they can count on you, they would flock to buy your products. On the other hand, wrong packaging could be detrimental not only to the customers but to your business also.


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